Farm to door movement

Farm to door: How farmers are solving the biggest food supply chain challenge

The food supply chain is the most complex system in our economy. It is a chain that starts with farmers growing crops, which then moves through distribution centers and ends with consumers buying food wherever it ends up. From the moment a farmer harvests their crops until it arrives on your dinner plate (farm to door), there are countless opportunities for things to go wrong.

The Food Supply Chain Challenge

The traditional food supply chain involves farmers selling their products to wholesalers, who then sell them to retailers, who then sell them to consumers. The problem with this system is that, in the end, it is a chain of middlemen.

  • Wholesalers and retailers make money on the transaction; they get a percentage of the sale and can sometimes charge additional fees for storing or transporting goods in between steps. This makes it hard for farmers to make money off their crops because they have to sell them at a loss to wholesalers and then again at a loss to retailers.
  • Consumers also suffer as they get to pay more than they would if they bought from the farm directly because of these fees, but it’s worth it: without this system for distributing food around the world, there wouldn’t be enough food available at any given time in any given place.

Although effective, it is also very slow. A farmer may have to wait for weeks or even months before they get paid for their crop. The chain is also susceptible to fraud, waste, and theft.

The Challenge of Selling Farm Products Directly to Consumers

The challenge of selling farm products directly to consumers is one of the biggest challenges facing farmers. For example, if you want to buy eggs from a local farmer, there’s no way you can know what they’re like without visiting the farm.

This is a big problem for farmers. They have to incur the cost of producing the product and then wait until they sell it to get paid. This is why many farmers turn to middlemen who help them sell their products.

Another issue with selling farm products directly to consumers is that there isn’t much information about these farmers available to consumers. It can be difficult for customers to find local farms that offer what they’re looking for, especially if they don’t know where in the world their food is coming from.

Also, they face the challenge of having to invest in marketing and advertising, which can be costly. On top of that, there’s the risk of customers not buying their products because they don’t know what they’re getting or how it was grown.

They’ve just been a plethora of challenges confronting the process.

Farms Are Finding New Ways to Reach Consumers Directly

The wide adoption of both internet and mobile technology together with the covid-19 pandemic has driven farmers to find and adopt innovative ways to solve their challenge of getting value for their goods, and selling directly to consumers.

Some of the most methods popular methods being adopted by farms include:

1. Farmers’ markets

Farmers’ markets were the ‘original farm to door’ movement. Farmers’ markets are a great way for farmers to sell directly to consumers, and they’re a great way for consumers to connect directly with the people growing their food. Farmers’ markets today have become so popular that many cities have multiple markets each week. You can find these in urban areas or rural ones; some are seasonal and others run year-round.

2. Community Supported Agriculture (CSA) programs

Community Supported Agriculture (CSA) programs are another popular way for consumers to connect with farmers. These programs allow consumers to purchase a share of a farm’s harvest each week, usually starting in the spring and continuing through the fall. The subscription model makes it easier for farmers to plan their operations and enables them to be more productive by spreading overhead costs over multiple seasons.

3. Farmers’ markets on wheels

Farmers’ markets on wheels are another way farmers can sell their produce directly to consumers. These mobile markets usually travel to different locations each week, offering fresh fruits and vegetables along with other items such as eggs or meat.

These mobile markets often visit low-income communities and underserved neighborhoods that don’t have easy access to fresh food.

4. REKO Rings

REKO Rings are a new way to sell products. The concept is simple: a certain group of farmers teams up in an online group on Facebook or platforms like Local Chow to unanimously sell their products based on demand directly to consumers who also will be members of the online group. This type of online group is called a REKO ring.

5. Online Marketplaces

Online marketplaces have been a new way for farmers to sell their products directly to consumers. These online platforms connect local farmers with people who want to buy their food using direct-to-consumer sales. Online marketplaces are good for both sides of the transaction: they allow producers to access customers they wouldn’t otherwise be able to reach, while also allowing buyers the convenience of shopping from home. A good example of an online marketplace for farms is Local Chow.

All of these platforms have proven to help farmers navigate the challenge of getting their products from farm to door. The internet, social media, and the use of these online platforms have made it a lot more interesting, as farmers can now tap into consumer interest, and even create personalized services for their customers. This enables them to make better decisions about how much of what crops they should plant each year based on consumer trends, so they don’t end up with too many unsold products when the market changes.

How To Join the Farm To Door Movement

A farmer online

If you are a farmer and want to join the farm-to-door movement, you can join the movement by using one of the platforms mentioned above. But there are also several things you would need to do.

  1. First, make sure your product is something that people want.
  2. Second, find out if there’s a market for what you grow in your area.
  3. You’ll also want to get involved with your local farmers market and see if there are any other ways that you can help facilitate this growing trend.


The future of food is looking bright. Farmers are finding new ways to connect with consumers and customers, which means more people have access to fresh food—the kind that doesn’t need a label or packaging. The movement is growing!

Farm to door is a movement that aims to connect local farmers directly with consumers. It allows for more transparency in the food supply chain, and it allows farmers to get feedback on what their customers like or dislike about their produce. By joining this movement, you can help ensure that your food is grown sustainably and responsibly.

Join us in bringing these products directly from the farm to consumers, visit to learn more.

Scroll to Top